Research Article: Insight

Social Capital

By: Serendipity Capital

Knowledge and creativity are not resources in themselves, but potentials generated by social relations.  Social capital is becoming big in economics and business thinking.

When we realise that human knowledge and creativity are important sources of value creation, we also became aware of the fact that they could not be exploited as easily as traditional resources.

The reason is that knowledge and creativity are not resources in themselves, but potentials generated by social relations.  Talking about social capital is a way of saying that if you want to be successful within a creative knowledge economy, what you need are the right connections to the right networks.